PR is service which looks to influence public attitudes, define the policies, procedures and interests of an organisation, with a series of actions which earn public understanding and acceptance and to create mutually beneficial relationships.This translates into opportunities to increase sales and profitability.
At Answer Marketing we look to build a greater understanding of a client's business by creating strong relationships with journalists in a specific media and market sectors. The methodologies employed can vary from press releases to multi-page editorials, organising press or open days, influencing organisations and individuals by various means to gain public awareness for a product, person, service, cause or company.
PR is an effective marketing tool when used to complement and enhance an overall marketing plan and can attract new customers and consolidate the loyalty of existing clients.
