An advertising campaign primary purpose is to persuade a customer to make a purchase of a product or service - and consolidate the loyalty of existing customers. Perfunctory and me-too advertising is a totally wasteful and expensive investment.
Only by fully understanding and fulfiling the needs of the customer in each specific market sector and employing high levels of creativity is it possible to produce more effective 'sales spaces' in the appropriate media. Our ability to communicate more effectively with the preferred targeted audience naturally results in increased sales opportunities.
Media Buying
Media buying plays an ever more important role in an advertising campaign where detailed planning and targetting, on-going discount negotiations for the mainstream campaign can greatly extend and increase the cost-effectiveness of the campaign.
